Key Takeaways
- Alex Schlinsky gives cold outbound another 3 to 12 months before AI floods it and it stops working.
- Most people with a sales problem have a call volume problem. Fifteen booked calls a month is the floor for adding $5,000 to $10,000 in recurring revenue.
- Define, Design, Do turns a revenue goal into a daily number, so you stop guessing whether you are behind.
- A $500 offer needs 20 clients to reach $10,000 a month. A $2,000 offer needs five.
- The destination is a plain Meta lead ad funnel. Outbound is the bridge.
One exchange in this masterclass should sting a little. Someone tells Alex Schlinsky they are struggling with sales. He asks how many calls they take. Three a month. His answer: you do not have a sales problem, you do not have enough calls to have a sales problem yet.
That is the session in one line. HighLevel's latest masterclass, hosted by Haplin Milgrom-Hills, brought in Schlinsky, who has run a marketing agency since 2010 and the Prospecting on Demand coaching program for 11 years. His agency did $12.5 million last year. We watched it at On Point Tech Solutions in Los Gatos because his problem is the one our clients across San Jose and the Bay Area are living in.
AI Is About to Break Cold Outreach, and He Puts a Clock on It
The promise everyone is selling, press one button for a list of qualified roofers and another to email them all, is not here yet. Schlinsky says he spent more than $20,000 across two companies testing tools that claim it and none delivered.
But he gives it 3 to 12 months. When it lands, outbound becomes a race to the bottom. A roofer or an HVAC owner currently fields 30 to 50 pitches a week. Make outbound free for everyone and that becomes 300 to 400, and nobody can tell them apart, because most of them genuinely are the same offer. He includes himself in that.
His one durable exception is in person. AI cannot shake a hand yet, and he estimates fewer than 5% of the agencies he works with do any in person prospecting.
Define, Design, Do: Turn a Revenue Goal Into a Daily Number
Define the target and the reason behind it. Design the path by reverse engineering the math. Do the work.
The worked example: you want $10,000 a month in new recurring revenue, your offer is $2,000 a month, so you need five clients. At a conservative 25% close rate that is 20 sales calls. Book 10 a month and you are there in two.
What that buys is a scoreboard. Two months in at $8,000 you are not vaguely behind, you are $2,000 behind and you know how many calls closes it. Schlinsky calls the alternative running a business of hope instead of math. His floor is 15 booked calls a month.
Raise the Offer and the Math Gets Easy
His highest leverage change is price. At a $500 software only offer, $10,000 a month means 20 clients, and he says most people never get past five. A million dollar run rate means 168, which almost nobody reaches. At $2,000 those same targets need five clients and 42. He wants people at $1,000 minimum.
Patch the Leaky Bucket, Then Fill It
The offer that supports that price is what he calls the strategy partner agency. One side maximizes the opportunities a business already has, which is what HighLevel does well through AI Employee, instant follow up and pipeline automation. Every business has a leaky bucket of leads it never converted. The other side creates new opportunities with paid ads, and if you do not run ads yourself, white label it rather than learning media buying from scratch.
Sell the whole package first. Most people lead with a small foot in the door offer instead. Offer everything, expect roughly 10% to take it all, and let the rest start on the automation piece.
The Simple Ads Funnel That Replaces Outbound
His funnel is deliberately plain. Budget $1,000 to $3,000 a month. Meta only, Facebook and Instagram, no display network. He has never seen a Google Ads funnel work for agency client acquisition and says he lost money proving it. Run lead ads straight to a call booking. They fill the auto populated form and book, and if they do not book you call within five minutes on a HighLevel trigger. He bought $300 of window work himself that way, ad to appointment in one scroll.
Creative carries the whole thing. One good video beats a dozen average ones, and a single video has driven roughly 80% of Prospecting on Demand's client acquisition for 18 months. He is also seeing AI generated ad creative underperform everywhere he tracks it, so an imperfect real person on camera beats a polished synthetic one.
Stay in one niche. "AI employee for your small business" is too wide a net and fills your calendar with people shopping at $200 who behave like $2,000 clients. Target a booked call at $100 or less, nearer $300 for dentists and attorneys. And your call to action should sell the call itself, not the agency behind it.
Why This Matters for Bay Area and San Jose Businesses
If you run an agency or a service business around Go High Level San Jose, the outbound clock is the headline. The cold email and DM channel you rely on has a shelf life measured in months, and the ones who survive build the ads funnel and the real local relationships now, while outbound still works well enough to fund the switch.
If you are a local business on the receiving end, the same forecast explains your inbox. Agency pitches are about to multiply and almost none will be distinguishable. The filter that works is boring: ask who actually built the thing they are selling, and ask to own what they build for you.
Practical Steps
- Write down your revenue target and the reason behind it.
- Divide it by your offer price for the client count, then by a 25% close rate for the calls you need.
- Compare that to the calls you booked last month. A large gap means the problem is prospecting, not closing.
- Raise your offer to at least $1,000 a month by pairing the automation build with a service that creates new leads.
- Do in person prospecting this month. Fewer than 5% of your competitors will.
- Run one Meta lead ad, one niche, one honest video, pointed at a booking with a five minute callback trigger behind it. Track cost per booked call.
Watch the Masterclass
Full session with Alex Schlinsky, hosted by Haplin Milgrom-Hills on the HighLevel channel. Schlinsky also built a free eight video client acquisition course inside HighLevel University.
Final Thoughts
The session earns its hour because it refuses to sell a shortcut. There is a number you need to hit, a price that makes it reachable, and a channel that is closing. Working out which of the three is broken for you is most of the job.
On Point Tech Solutions is a Go High Level consultant in Los Gatos serving Go High Level San Jose and the wider Bay Area. We build the websites, funnels and automation systems behind offers like this one, and our clients own what we build. Done for you, or taught to you with an SOP. Start at optechsol.llc.