The case went to whoever answered the phone.
Someone with a real problem called three firms this morning. Yours was one of them. The one that picked up, or texted back in thirty seconds, is the one meeting them Thursday. We build the site that gets them to call, and the intake system that makes sure the call gets answered.
Websites · Client intake automation · Speed-to-lead · You own the site, the data, and the number
A research firm called and emailed 500 US law firms posing as potential clients. Nearly half never answered either one.
Not "answered badly." Never answered. The phone rang out and the email sat there, while somebody with a live matter and a credit card went and found somebody else.
And it is getting worse, not better. Phone pickup fell from 56% to 40% in five years. Email replies fell from 40% to 33%.
Nobody loses a case here on the merits. They lose it because the intake was a person who was already in court.
Source: Clio Legal Trends Report 2024, a secret-shopper study in which a third-party research company contacted 500 US law firms as prospective clients. The 2019 comparison figures are from Clio's own earlier study of 1,000 firms across family, criminal, bankruptcy, employment and business practice.
Plain numbers, same as everyone else gets.
A website that gets the call
- Practice-area pages that answer what people actually search, not a brochure about your firm's founding
- Tap-to-call on every screen, because most legal enquiries start on a phone
- Built to your state bar's advertising rules, approved by you before launch
- Readable by AI assistants, so you turn up when someone asks one for a lawyer
- $250 a year covers hosting and your domain. Both in your name
Nobody reaches a dead line
- Missed call fires a text back in seconds: what happened, and here is a time
- Form submissions get an instant reply and land in a pipeline, not an inbox
- No-show follow-up runs itself, so the consultation gets rebooked
- Every enquiry logged against the contact, so nothing lives only in someone's memory
- Basic setup is $500 if you want the foundation first and the speed later
Want the phones covered by a voice agent that books straight into your calendar, or the Google side handled monthly? Both exist and both are separate line items, not a bundle you have to take. We scope them on the call once we know what your intake actually looks like.
Three weeks, not three months.
We call your firm
Before anything is built, we run the same test on you that the study ran on those 500 firms. Call, email, form. You get the recording and the timings, whatever they show.
Site and intake together
The pages go up and the automation goes behind them at the same time, because a site that generates enquiries nobody answers is worse than no site.
We test it again
Same call, same email, same form, after launch. You see the before and after on your own firm rather than taking our word for it.
What this does not do.
The automation books consultations and captures details. It never gives legal advice, never quotes on a matter, and never claims to be an attorney. Every word it says is copy you approve first. We build to your state bar's advertising rules, but we are not your ethics counsel, so anything borderline goes to you or the bar. No outcome guarantees, no testimonials where your state restricts them, and the disclaimers where they apply. That is not us being cautious for the sake of it. A firm cannot use a marketing system it would be embarrassed to explain in a grievance.
Find out what happens when someone tries to reach you.
We will call your firm, email it, and fill in your form like a prospective client would, then send you exactly what happened and how long each one took. If it all works, we will tell you that and you have lost nothing.
We will run the test.
You will get the write-up either way, including the parts that make us look unnecessary. Want to go through it live and see the fixes on your own site? Grab a time.
Fifteen minutes. No legalese, and no marketing-ese either.