An AI agent picks up when you can't. It answers your phone, your texts, the chat on your website and your DMs, books the appointment, and hands you the conversations that need you. And it all lives in an account you own.
Our own front desk is an AI agent. Call (669) 232-8865 and ask Haru anything about us. Ask her if she's a robot, too. She'll tell you.
Text messageAI agent
Customer, 9:14 PMHey do you guys do AC repair tomorrow? Unit's blowing warm air
AI agentWe do. I've got 9:30 or 1:00 tomorrow. Want one of those?
Customer1 works
AI agentYou're booked for 1:00 tomorrow. We'll text you a reminder in the morning. Anything the tech should know before they come out?
Booked on the calendar. Summary sent to the owner.
Example. Your agent uses your services, your hours and your calendar.
The problem
You're under a sink when the phone rings, so it goes to voicemail. They don't leave a message. They just call the next shop on Google.
At 9pm somebody texts to ask if you're open Saturday. You see it at 7am, and they already booked somewhere else.
The leads showed up fine. There just wasn't anyone around to answer, and that's the job an AI agent does.
Plain English
What's an AI agent, anyway?
An AI agent is software that holds a real conversation for your business. It understands what the customer is asking, answers from what you taught it, and then does something about it. It books the appointment, texts the link, takes the message, or passes the conversation to you.
A chatbot follows a script and breaks the second someone goes off it. An agent works from your rules. It knows your services, your hours, your service area, and what it's not allowed to promise.
The types
Seven AI agents a small business can actually use.
Most businesses start with one or two, usually wherever they're losing the most people.
Agent 01
The AI receptionist
Phone calls
Answers your business line around the clock, or only when you don't pick up. It answers the common questions, figures out what the caller needs, books them on your calendar and texts a confirmation. You get a summary of every call.
Best forTrades, home services, law offices, and anyone who misses calls on the job.
Agent 02
The text and DM agent
SMS, Facebook, Instagram, WhatsApp
Replies to texts and DMs in seconds, day or night, in the tone you set. It answers questions, sends your booking link and books the appointment right in the thread.
Best forSalons, med spas, restaurants, and anyone whose customers would rather text than call.
Agent 03
The website chat agent
Your website
Talks to visitors while they're still on your site. It answers their questions, gets a name and number, and books the call before they hit the back button.
Best forWebsites that get visitors but not enough calls.
Agent 04
The speed to lead agent
New leads
When someone fills out your form or answers your ad, it texts or calls them within a minute, while they still remember who you are. It only reaches out to people who asked to hear from you.
Best forReal estate, insurance, home improvement, and anyone paying for leads.
Agent 05
The follow-up and reactivation agent
Your old list
Works the list you already have: quotes that never closed, customers who are due for service again, leads that went quiet. It starts the conversation and books the ones who answer.
Best forAny business with a customer list collecting dust.
Agent 06
The reviews agent
Google reviews
Asks happy customers for a Google review right after the job and follows up with the ones who forgot. It suggests replies to new reviews, so none of them sit unanswered.
Best forLocal businesses competing on Google Maps.
Agent 07
The back-office agent
Claude in your CRM
Claude, wired into your CRM as a working teammate. It researches a lead before you call, turns meeting notes into tasks and drafts the follow-up. It's the same setup we run our own business on.
Best forOwners who end up doing the admin at night, after the real work.
How it helps
What changes when an agent picks up.
Every call gets answered.
Whether you're busy, closed, on a job or on vacation, the caller still gets helped.
You book while you sleep.
Late-night texts and weekend chats turn into appointments on your calendar, not a pile of messages to dig through in the morning.
Same answer every time.
It gives every customer your prices, your policies and your service area, the same way, and it doesn't have off days.
You stop being the bottleneck.
The repeat questions get handled for you. You get the conversations that need the owner.
And what it won't do
Make up a price or a promise you didn't approve.
Take card numbers. Ours never do.
Pretend to be a person. If a customer asks, it says it's an AI assistant.
Handle patient health details on a standard setup. Medical, dental and therapy practices get a separate HIPAA scope.
Which one first
Not sure where to start? Start where you lose people.
We walk through how customers reach you today and mark every spot where a call, a text or a lead gets dropped.
02 · The training
Teach it your business
Your services, prices, hours and service area, the questions you get every day, and what it's never allowed to say.
03 · The test
You hear it first
Call it, text it, try to trip it up. If you don't like how it sounds, it doesn't go live.
04 · The keys
Live in your account
It runs in your GoHighLevel account, in your name, and we show you how to change it yourself.
What it costs
One setup covers the phone, texts, chat and DMs.
Setup
Full AI setup
$2,000
One time
The AI voice agent on your phone line, plus the agent for texts, website chat and DMs. Trained on your business, booking to your calendar, and tested before it goes live.
Platform
CRM
$97
A month
The GoHighLevel account your agents run in, in your name. It's $0 a month while any other service with us is active.
Add-on
Claude coworker
$500
One time
The back-office agent: Claude wired into your CRM as a working teammate.
Running a medical, dental or therapy practice? The HIPAA edition is $199 a month, and we scope patient conversations separately before anything goes live. Everything is fixed scope, in writing, before you say yes.
Own vs rent
Built in your account. Not rented from ours.
The agents, their training, the conversations and your customer data all live in your GoHighLevel account from day one. Leave whenever you want and it all keeps running. Want the plumbing behind them? See GHL automation, and the CRM underneath it all.
Next step
Find out which agent pays for itself first.
Tell us where you lose people today. We'll look at how calls, texts and leads reach you, then tell you which agent to start with and which ones you don't need.
No spam. No pressure. Unsubscribe anytime.
Got it
You're on the list.
Want the answer now? Grab a time and we'll pick your first agent on the call.
Fifteen minutes. Zero jargon.
Straight answers
What people ask before they buy.
What's the difference between an AI agent and a chatbot?
A chatbot follows a script and breaks when someone goes off it. An AI agent understands the question, answers from what you taught it, and takes an action, like booking the appointment or texting a link. It works from your rules instead of a flowchart.
Will my customers know they're talking to AI?
Yes, if they ask. Our agents never pretend to be a person. Outbound calls open with an AI disclosure, and when someone asks if it's a robot, the agent says it's an AI assistant and keeps helping.
What happens when it can't answer something?
It doesn't guess. It takes a message, books a call, or hands the conversation to you or your team, however you want it set up. You decide where the line is.
Will it sound like a robot?
You'll hear it before your customers do. It gets trained on your business and your boundaries, it hands off the moment a human matters, and if you don't like how it sounds, it doesn't go live.
Can it book appointments on my calendar?
Yes. It books into your GoHighLevel calendar, which can sync with Google or Outlook, then sends the confirmation and the reminders on its own.
Do I need GoHighLevel?
The agents run on it, and we set it up in your name as part of the build. It also replaces a lot of what you're paying for now, because texting, email, calendar, pipeline and payments all sit under one login.
Is it HIPAA compliant?
A standard setup isn't built for patient health details. Medical, dental and therapy practices go on the HIPAA edition, and we scope patient conversations separately, so you know what runs on AI and what stays with your staff.
Do I own it?
Yes. Everything is built in your GoHighLevel account, under your login, from day one. Leave whenever you want and your agents keep answering.