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GHL · Digital Marketing Agency · Oct 7, 2026

We Corrected Every Price In Our Chat Bot's Answers, And It Kept Quoting The Old Ones From Files The API Could Not See

We Corrected Every Price In Our Chat Bot's Answers, And It Kept Quoting The Old Ones From Files The API Could Not See

Key takeaways

Any business running Go High Level in the Bay Area with an AI assistant on the website or the text line will meet this one eventually. Prices change. The assistant keeps quoting the old ones, from somewhere you cannot see. Ours did it for three weeks, and the fix was nowhere near where I spent the first hour looking.

Three weeks of wrong numbers

On July 21 we retired a rate card. New offers, new numbers, the sales sheet rewritten. On August 19, getting ready for a live phone demo, we asked the assistant on our own site a pricing question the way a prospect would. It answered with the old price. We asked three more ways. Old, old, old.

Three weeks. Every prospect who had asked about price in that window had been quoted something we no longer sold, at a number we no longer charged. A live demo was coming up, and the thing we were about to show people was confidently wrong.

The first fix changed nothing

The assistant's instructions are the first place anyone looks. Ours already said it plainly: never invent pricing, route pricing questions to a call. It had said that for a while. So the assistant was ignoring its instructions, or so it looked.

It was not ignoring anything. The instructions govern how the assistant talks. What it knows comes from a separate object, the knowledge base: a set of question and answer records plus pages crawled from our site. Pricing questions were being answered from there, and the instructions never got a vote. Editing the instructions was editing the wrong thing.

The second fix also changed nothing

So we went to the knowledge base. Of its question and answer records, 16 carried a dollar figure. We corrected all 16 through the API and read each one back. Clean. New prices in every record.

Then we asked the assistant again. Old price.

Diagram of the assistant's layers: the instructions say route pricing to a call, the 16 corrected answer records were clean, 95 crawled pages were current, and three uploaded files from July 21 that no API can list ranked Strong in the test search above the corrected answers rated Good

The copy I had forgotten I made

The knowledge base has a third kind of source besides answers and crawled pages: uploaded files. Back on July 21, the same day the rate card changed, three documents had been uploaded into it, copies of our business overview, our FAQ and our pricing page as they stood that morning. Then the originals were updated and the uploads were not.

No API lists those files. No API reads them. Every check we could run from a script said the knowledge base was clean, because the script could only see the parts of it that were. But the knowledge base has a test search built into its own screen, and when we typed a pricing question into it, the top two results came from the uploaded files, graded Strong, while the corrected answers sat underneath them graded Good.

The assistant was doing exactly what it was built to do: take the strongest match. The strongest match was a stale copy of a page we had corrected everywhere else.

The fix, and the rule that keeps it fixed

Diagram of the fix: delete the three uploaded files, hold the files section at zero, keep prices in two repo files pushed by one sync script, and after every price change ask the test search a pricing question and check that every result is an answer record

What this means for Bay Area businesses running Go High Level

You have copies too, and most of them are not in software. The price list taped up by the register from two increases ago. The PDF menu on the website. The saved reply a staff member pastes into messages, written the year they started. The brochure in the truck. Each one was accurate the day it was made, and each one is answering customers right now.

The dangerous copy is the one that outranks the real thing. A customer trusts the printed sheet over the person quoting a different number. Our assistant trusted the uploaded file over the corrected record.

Three things worth doing this week:

A Go High Level build in the Bay Area is only as honest as its oldest surviving copy. Find yours before a prospect does.

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